Last modified date: August 28, 2026
This Privacy Policy explains how picturetopixelart.com (“we,” “us,” or “our”) collects, uses, and shares information when you visit or use picturetopixelart.com (the “Website”), a free online tool for converting images into pixel art.
By using the Site, you agree to the practices described in this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
Newsletter Sign-Up. If you subscribe to our newsletter, we collect your name and email address. We use a third-party email marketing platform to store this information and deliver newsletter emails. You can unsubscribe at any time using the link at the bottom of any email we send, or by contacting us directly.
Uploaded Images. Our pixel art tool processes images locally in your browser. Your images are never transmitted to, stored on, or accessible from our servers. All conversion happens on your own device, and we have no way to view or retain the images you process using this tool.
1.2 Information Collected Automatically
Google Analytics. We use Google Analytics to understand how visitors use the Site. This may include:
- IP address (which may be shortened or anonymized)
- Browser type and version, device type, and operating system
- Pages visited, time spent on pages, and referring or exit pages
- Approximate geographic location, derived from IP address (typically city or country level)
- General interaction data, such as clicks and tool usage patterns
Google Analytics collects this information using cookies. You can learn more about how Google collects and processes data at Google’s Privacy Policy.
Google Search Console. We use Google Search Console to monitor how the Site appears in Google Search results. This gives us aggregated data, such as the search queries that led to our Site, click-through rates, impressions, and average search ranking. This data is aggregated by Google and isn’t used by us to identify individual visitors.
Cookies and Similar Technologies. We use cookies and similar technologies to operate and improve the Site, and to support advertising. See Section 4 below for details.
Server and Log Data. Our web host automatically logs standard technical information, such as IP address, browser type, pages requested, and timestamps, mainly for security and troubleshooting.
1.3 Advertising
We use Google AdSense to display advertising on the Site. Google and its advertising partners use cookies and similar technologies to serve ads based on your visits to this and other websites, and to measure how well those ads perform.
Google’s use of advertising cookies allows it and its partners to serve ads to you based on your visits to this Site and other sites on the internet. You can read more about this at How Google uses data when you use our partners’ sites or apps.
You can opt out of personalized advertising through Google Ads Settings.
If you’re located in the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent before setting non-essential advertising cookies, consistent with Google’s EU User Consent Policy.
We currently work with Google AdSense. If we start working with a different or additional advertising partner in the future, such as Raptive or Mediavine, we’ll update this section to name that partner and describe how it handles data.
2. How We Use Your Information
We use the information described above to:
- Operate, maintain, and improve the pixel art conversion tool
- Send newsletter emails to subscribers who opted in
- Understand how visitors use the Site and diagnose technical issues
- Monitor and improve the Site’s visibility in search results
- Serve advertising and measure how it performs
- Detect and prevent fraud, abuse, or security issues
- Comply with legal obligations
We do not sell your personal information for money.
3. Legal Basis for Processing (EEA / UK Visitors)
If you’re located in the European Economic Area or United Kingdom, we process your information under the following legal bases:
- Consent: for newsletter sign-up, and for non-essential cookies such as analytics and advertising cookies
- Legitimate interests: for essential site operation, security, and fraud prevention
- Contract: to provide the tool and services you request
You can withdraw consent at any time (see Section 8).
4. Cookies
Cookies are small text files stored on your device. We use the following types:
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for basic site functionality | Session and security cookies |
| Analytics | Help us understand how the Site is used | Google Analytics cookies |
| Advertising | Deliver and measure relevant ads | Google AdSense cookies |
You can control or delete cookies through your browser settings, though disabling certain cookies may affect how the Site functions. Where required by law, we request your consent before setting non-essential cookies.
5. How We Share Information
We share information with:
- Google: for Analytics, Search Console, and AdSense
- Our email marketing platform: to store subscriber data and send newsletters
- Our web hosting provider: to host and serve the Site
- Legal authorities: where required to comply with the law, enforce our terms, or protect rights, property, or safety
We don’t share your personal information with third parties for their own independent marketing purposes beyond what’s described here.
6. Data Retention
- Newsletter data (name and email) is kept until you unsubscribe or ask us to delete it.
- Analytics data is retained according to our Google Analytics settings.
- Uploaded images aren’t retained by us at all, since processing happens locally in your browser.
7. Data Security
We take reasonable technical and organizational steps to protect the information we collect. That said, no method of transmission or storage is completely secure, and we can’t guarantee absolute security.
8. Your Privacy Rights
If you’re in the EEA, UK, or Switzerland (GDPR)
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to certain processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with your local data protection authority
If you’re a California resident (CCPA/CPRA)
You have the right to:
- Know what personal information we collect and how it’s used
- Request deletion of your personal information
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of personal information, including for cross-context behavioral advertising
- Not be discriminated against for exercising your rights
Because we use Google AdSense to display personalized advertising, this may count as “sharing” of personal information under the CCPA/CPRA. You can opt out using the links in Section 1.3 above, or by contacting us directly.
Other regions
If you live somewhere else, similar rights may apply to you under your local law. Contact us and we’ll do our best to help.
To exercise any of these rights, contact us at [email protected].
9. Children’s Privacy
The Site isn’t directed at children under 13, and we don’t knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we’ll delete it.
10. Do Not Track
Some browsers send a “Do Not Track” signal. Our Site does not currently respond to that signal.
11. International Data Transfers
Some of our service providers, including Google, may process data outside your country of residence, including in the United States. Where required, appropriate safeguards are used to protect your data during these transfers.
12. Third-Party Links
The Site may contain links to other websites. We aren’t responsible for the privacy practices of those sites, and we’d encourage you to read their privacy policies too.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted here with an updated “Last Updated” date.
14. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
Picture to Pixel Art [email protected]